Marketer managed technology that can deliver a unified, persistent view of the customer and is accessible to other systems.
- David Raab Founder of CDP Institiute
Stitch key customer data across sources and devices to get a single, comprehensive view of your customer.
CDP acts as universal and central data hub with all events,user attributes,audiences at one real-time repository.
Real time Audience segmentation that improves conversion better targeting.
Segment the user base with any attributes ingested in the platform. These audience segments can then be exported to the different systems that have been integrated with the CDP.
CDPs facilitate the data integration of customer data between different systems via connector marketplaces where integration can be configured in just a few clicks.
Built in data governance and compliance tools to provide visibility into the collection and usage of customer data.
Reach out to us and we'll happily answer your questions.